The Moon: Rebranding an International Icon

111-117 Lancaster Road, London, London, United Kingdom

Monday, October 5, 2020 - 18:30 to 21:00

Join Moon Festival Artistic Director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

Artists

Livia Filotico (United Kingdom)
Country: 
United Kingdom
Regions: 
London
Address: 
111-117 Lancaster Road, Notting Hill, London, W11 1QT
Status: 
Confirmed