111-117 Lancaster Road, London, London, United Kingdom
Join Tony Durham, global expert in shopper psychology with 35 years’ experience at P&G, for a must-see professional development masterclass at the Museum of Brands. This masterclass will provide an introduction to shopper psychology, behavioural science and the development of claims, with an explanation of how these influence shopper choices in-store. The content shared can be used to improve packaging design and point-of-sale material with an instant ROI.
Event includes networking opportunities and afterhours access to the Museum’s collections.
Supported by The Marketors’ Trust