Apply for China music mission 31 March – 6 April 2019 with the Department for International Trade

The Department for International Trade (DIT) has organised a UK music industry trade mission to China for 31 March – 6 April 2019 to help open the doors to business opportunities in the world’s second largest economy.

Partnered with the Association of Independent Music (AIM), British Phonographic Industry (BPI) and Music Publishers Association (MPA), DIT will lead the week-long mission, taking place in Beijing. It will include a programme of education, networking, B2B meetings, conferences, showcases, music company site visits and other music related activities.

The music industry is growing in China, and is currently the tenth largest music industry in the world, including increasing its consumption and connection with the international music industry.

The mission will suit: artists, managers, record labels, publishers, digital distribution companies, festival bookers, directors and organisers and promoters, covering all genres of music.

Mission registration is £100 + VAT per delegate. Download the application form here. Application deadline is 20 February 2019.

Interested parties may also be able to receive funding through DIT – email for details.

Paul Pacifico, CEO of AIM said: “With recorded and online music revenues growing every year, added to the fact that Merlin has signed deals with the three biggest streaming-service owners in the country, China has become one of the most exciting digital music markets in the world. This year’s trade mission will provide incredible opportunities for British businesses to build relationships, gain a greater understanding of this key market and create strategic plans to tap into it. We’re delighted to be taking part alongside our British Music partners.”

Chris Tams, BPI Director of Membership and International, said: “The BPI and its partners organise a number of international trade missions to key music markets each year by way of developing export opportunities for their members and to promote British music around the world. This is the third mission to China we’ve been involved with and we hope to build on the success of last year’s mission. With a burgeoning aspirational population that clearly has a love of all things British, improving respect for copyright and authentic quality products, and the UK needing to forge new international trading relationships, the timing of this visit couldn’t be better. Music has become Britain’s global calling card and we fully intend to use it in this exciting emerging market which has the potential to transform global music sales.”

Chris Butler Director UK MPA & Chairman ICMP, said: “As music publishers with an increasingly multi-territory view there is no stronger strategic imperative than that of conceiving and implementing a ‘China strategy’. We welcome the announcement of this trade mission and look forward to taking advantage of the opportunity it represents for our members and their writers.”


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