Creative Industries Minister Margot James has confirmed an extra £1 million of funding for the creative industries, to a total of £5 million, to promote the "best of British" abroad. The funding boost will support UK businesses attending the Shanghai International Advertising Festival, a new China-UK film exchange to help increase co-productions between the countries, and support an increased British presence at the Game Developers Conference in San Francisco.
The Minister also announced the appointment of Annette King as chair of the new Creative Industries Trade and Investment board. The board was agreed as part of the Creative Industries Sector Deal and aims to increase creative industries' exports 50% by 2023.
Speaking ahead of a Creativity is GREAT event in Lisbon at the Museum of Art, Architecture and Technology Web Summit, Margot James, said: "The UK’s creative industries are globally renowned and by boosting our support we will make sure our brilliant British talent can reach new markets.
As well as increasing funding for this vibrant sector, I’m delighted to announce Annette King will chair the new Creative Industries Trade and Investment Board. She will help make sure we are creating the right environment for our creative industries to flourish on the international stage and maintain our position as one of the world’s creative and cultural superpowers.
Through the Export Strategy, launched in August, the Department for International Trade has set out the target of increasing total UK exports to 35 per cent of GDP – an increase of five per cent from current levels – to transform the UK into one of the G7’s most successful exporting powers."
Annette King, chair of the Creative Industries Trade & Investment Board, said: "Creativity is the UK’s calling card to the world; our reputation for ideas, flair, talent and imagination sitting alongside our rich cultural heritage and cutting-edge creative companies.
The board will build on industry’s successful collaboration with Government which has already opened up business opportunities for British creative companies in the growth markets of China, the US, India and Hong Kong, providing a platform for firms to showcase their activity and meet new customers at industry events including South By South West (SXSW), and the London Book Fair.
Recent statistics show that creative businesses are on average more likely to export than other UK businesses.