The Culture Diary at SXSW and the GREAT Festival of Innovation

​The Culture Diary supported, curated and helped bring UK arts, culture and creative industries content to both SXSW and the GREAT Festival of Innovation in March 2018. There are a few visual highlights from each festival showcase

SXSW 2018

The Culture Diary, GREAT Britain Campaign, Department for International Trade (DIT), Arts Council England (ACE) and British Underground brought some of our culture and creative industries' leading and pioneering talents to huge international platforms. DIT and GREAT held a Welcome Reception featuring musician Chagall who demonstrated wearable tech Mi.Mu Gloves which manipulate music through movement.

See visual highlights of the showcases here.

Presented by Arts Council England and British Underground, 'Future Art and Cultureshowcased new creative work from the UK that blurs the boundaries of art and technology as well as providing panel discussions on digital innovation in the arts, live performances, and large-scale installations. Highlights included:

More UK at SXSW programme highlights included:

  • Innovating immersive theatre company Punchdrunk talk about their educational mixed reality project 'The Oracles'
  • Immersive Experiences Brunch: Networking VR/AR/XR Creatives
  • The Live Score - panel including Portishead's Adrian Utley and Stuart Brown, Head of Programme & Acquisitions at BFI about bridging the gaps between the music, film and video game fields and future collaboration – read more
  • Will AI Change the Future of Creativity? – an art and AI roundtable debate the future of creativity 2 more details
  • How AI Will Change the Music Industry – music experts discussing the influence of future technology on the music business – more info

The UK at SXSW DIT stand was open from 12–13 March at the Austin Convention Centre and the scheduled showcases included companies like Marshmallow Laserfeast, Punchdrunk Showcase, Factory 42, Igloo Vision, Decibel Insight, KYMIRA Sport, Zappar, and HeartnSoul.

More information can be found in the Department for International Trade's UK at SXSW brochure (download below).

The GREAT Festival of Innovation

Over four days, the Festival provided a series of thought-provoking and lively keynotes, masterclasses, showcases, installations and performances involving industry leaders, entrepreneurs, artists, educationalists, futurologists to an audience from the UK, Hong Kong, China, Japan, South Korea and wider region.

See photos from the culture programme here.

Highlights included:

  • Reeps One - beatboxer, producer and artist will mix film, tech, science, storytelling and sound
  • The Bee Symphony – A harmonious choral collaboration exploring the sounds of human and honey bees
  • Philharmonia Orchestra – placing the guest at the heart of the orchestra VR experience
  • Tate, Modigliani VR – brings to life the final studio of Modigliani, where some of his most famous works were produced, through the magic of virtual reality.
  • Bompas & Parr, London Fog (City) – A multi-sensory experience bringing London to Hong Kong in an interactive model of the UK capital
  • Art installations – Ranging from a three-day large-scale artwork by stencil artist and dog lover Teddy Baden, to a dynamic 'Lucky Cat' swarm arranged into a Union Flag.
  • CuteCircuits – wearable tech that displays what you text onto it
  • 3D-printed fashion, 3D modelled faces of figures past, augmented reality, robots and other surprises for the attending audience

Image of Chagall demonstrating wearable tech Mi.Mu Gloves – controlling music with movement – during the UK at SXSW 2018 Welcome Reception by Thomas Jackson, TyneSight,


Back to stories

About the Author