More than £150 million is being jointly invested by government and industry to help the UK's world-leading cultural and creative businesses thrive. This Sector Deal, agreed between government and the Creative Industries Council (CIC) was announced on 28 March by Secretary of State for Digital. Culture, Media & Sport, Matt Hancock.
- A new Cultural Development Fund of £20 million for cities and towns to bid into for investing in culture and creative industries initiatives.
- Government is investing over £33 million in immersive technologies such as virtual reality video games, interactive art shows and augmented reality experiences in tourism.
- Up to £2 million made available to kickstart an industry-led skills package, including a creative careers programme which will reach at least 2,000 schools and 600,000 pupils in two years.
- A new free school, the London Screen Academy, with places for up to 1,000 students, to open in 2019.
- Government support for the UK Games Fund with an additional £1.5 million over the next two years to further boost young entrepreneurs and new product creation in the games sector.
- £39 million for the Arts and Humanities Research Council to support eight creative research and development partnerships across Britain.
- Improved access to finance from the British Business Bank for high-growth creative businesses outside of London, with up to £4 million to be invested in a new programme of investment readiness support for creative businesses.
- A new creative industries Trade and Investment Board, comprising industry and government, to replace the current Sector Advisory Group with the ambition of increasing creative industry exports by 50% by 2023 and boosting the number of creative businesses exporting.
- £2 million to extend the ‘Get it Right’ campaign to tackle online piracy, educate consumers on the value of copyright, and direct them to legitimate websites.
- New action to crackdown on copyright infringement including a series of roundtables between rights holders and platforms to consider the need for a code of practice for online advertising, social media and online marketplaces similar approach in relation to the online advertising industry, social media, and online marketplaces, similar to the 2017 one which reduced the prominence of illegal sites returned in search results.
Britain’s creative industries are worth £92 billion, employ 2 million people and are growing twice as fast as the rest of the economy. The sector includes music, fashion, design, arts, architecture, publishing, advertising, video games and crafts.
Secretary of State for Digital, Culture, Media and Sport, Matt Hancock, said:
"Britain’s creative industries are an economic and cultural powerhouse and this ambitious deal will make sure they continue to thrive as we build a Britain fit for the future.
Our creative industries will help develop the talent of the future, ensure people are rightly rewarded for their creative content and give our firms the support they need to compete on the global stage. Millions of people around the world enjoy our world-class artistic and cultural output and we want Britain to stay a frontrunner in these vibrant sectors."
Business Secretary Greg Clark said:
"The Industrial Strategy is all about building on our existing strengths and seizing the opportunities of the future. Our creative industries have been, for centuries, world renowned and at the forefront of innovation. That’s why I was determined to place the creative industries at the heart of our Industrial Strategy.
To boost this innovation, we put the creative industries at the heart of our ambitious Industrial Strategy and this joint deal is a landmark moment for our relationship with this world-leading sector. By working together with universities and industry, and by investing £150 million, we will unlock growth across the UK.
The deal is evidence of our continued commitment to our world leading creative sector, establishing a partnership that can build on the UK’s position and reputation as one the most creative places on earth."
Nicola Mendelsohn, Co-Chair of the Creative Industries Council, said:
"This breakthrough deal represents a huge vote of confidence in our creative industries to continue to deliver the world class economic performance and workforce that the UK needs. We look forward to working together with government to realise its full benefits and the potential of the creative industries in all parts of the UK."
Image of Virtual Orchestra by the Philharmonia Orchestra by Marina Vidor