Since beginning in 2011, the record-breaking television show Game of Thrones has had a huge effect on both the economic benefit and perception of the UK's creative industries as well as additional bonuses like increases in tourism, according to a story by the Department for International Trade. Read the full story here.
- Filmed in Northern Ireland, there has been over 30 million overnight trips in Northern Ireland since the start of the show until 2017, increasing by 4% on average each year the show has run – an additional 150,000 people have visited the region on an overnight trip each year since the show started. GoT and other TV series are now generating around £180 million a year to Belfast alone.
- 8 of the 10 lead characters in the final season of Game of Thrones are British which has helped launch the careers of over 30 British actors. The show is credited for launching the careers of British stars Emilia Clarke, Maisie Williams, Sophie Turner, Kit Harrington, Richard Madden and Gwendoline Christie, to name a few.
- More than 1 billion viewers in 170 different countries tuned in to watch the final season of Game of Thrones. Not only is it the most-watched show in HBO history, but the franchise is also worth over $1 billion and British creative industries are at the heart of its success.
Liam Fox, Secretary of State for International Trade said: "For nearly a decade, Game of Thrones has provided opportunities for British business to showcase their products, services and talent on the world stage. Not only have exports and investment attributed to the show surged in Northern Ireland, but the best of British talent from across the UK have taken advantage of the opportunities it presented. Through the Export Strategy, we have set out to increase total UK exports to 35% of GDP to transform the UK into one of the G7’s most successful exporting powers. I encourage creative business to tap into this success and I want to further strengthen international ties in the industry to make it easier for companies of all sizes to do business internationally."
Dark Hedges, Balleymoney / Image: Visit Northern Ireland