Government backs next generation entertainment featuring Wallace & Gromit and Peaky Blinders

With the help of the UK Government, creators of Wallace & Gromit, Aardman, are joining with creative leaders in virtual reality and video game fields to craft "next generation entertainment experiences" as part of the Audience of the Future Challenge programme.

Aardman are adding their Academy and BAFTA Award-winning weight to a consortia comprising of video game devcelopers Tiny Rebel Games, digital specialists Potato, agency Sugar Creative and University of South Wales. Together, they will develop a virtual reality experience featuring the stop-motion stars of The Wrong Trousers, A Close Shave, and The Curse of the Were-Rabbit

Another virtual reality project pencilled for 2020 is a game based on drama Peaky Blinders which will take advantage of up-to-date Artificial Intelligence with characters responding to players' voice, movement, gestures and even body language.

These projects are just two of 21 being funded from £12 million, a share of the £33 million dedicated to ensuring the UK's immersive technology sector remains a world-leader in film, TV and video game production via the Industrial Strategy and Creative Industries Sector Deal.

Other projects include:

  • In a project led by the National Theatre, funding will improve theatre performances for a diverse audience including personalised sign-language displays for British Sign Language users, translation captions for non-English speakers and audio descriptions for visually impaired people.
  • Forever Holdings will look to create and improve immersive experiences which will allow fans to meet their heroes through personalised storytelling and conversation in virtual reality.
  • Holohub will make immersive learning for businesses using virtual and mixed reality

Read more about the Audience of the Future programme here.

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