South by Southwest (SXSW) 2017 will showcase the best of UK creative industries and British music in Austin, Texas from 10–19 March 2017.
Department for International Trade will open the Great Britain House for the best of British creativity on Saturday 11 March 2017 and ending with a closing night party on Monday 13 March. Innovation in tech will be at the forefront of the Great Britain House with 17 specially-selected trade mission and 9 delegates representing the first-ever delegation of forward-thinking arts and cultural organisations to SXSW. There will be a number of events, performances, and networking opportunities available over the course of three days.
The British Music Embassy takeover from 13 to 18 March 2017 at Latitude 30 for the best in UK music. It starts with the official SXSW showcase featuring the excellent Muncie Girls and SuperGlu on 13 March, and continues with British Music showcases on 15–18 with acts including Fizzy Blood, Let's Eat Grandma, Youngr, New Portals and more.