Great British Design campaign launched in Hong Kong

Department for International Trade has launched the year-long Great British Design campaign, with an event in Hong Kong ahead of December's Business of Design Week (BODW). The UK is the partner country for 2019's edition of Business of Design Week taking place 2–7 December 2019.

The UK will bring the biggest ever delegation of internationally-renowned British designers to Hong Kong, including Thomas Heatherwick, Sir John Sorrell (co-founder of London Design Week) and Anya Hindmarsh.

Great British Design will see a programme of events that will tackle how design affects how we will work, live, play and learn in the future. As well as discussions, workshops and interactive experiences, there will be a pop-up exhibition at Hong Kong's PMQ creative hub, and international exchange between the UK and Hong Kong design schools.

Aedas was announced as the winner of the UK pavilion design which will be installed at DesignInspire, a partner event to BODW. The pavilion was inspired by Britain's landscape and 'a blend of science and nature'. 

Paul McComb, Director General Trade & Investment at Department for International Trade, said: “The UK’s creative economy is one of the most powerful in the world, and collaboration plays a crucial role to its continued growth. I am excited about a year-long idea exchange between the UK and Hong Kong, which will boost opportunities for UK business while at the same time enhance Hong Kong’s position as a leading global creative hub.”

Spokesperson for Aedas unveiling the UK pavilion for DesignInspire / Image: Aedas

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