Harrison Parrott and eMusic create new classical music live stream platform with launch concert on 8 December 2020

HarrisonParrott is launching a new livestreaming and digital content platform for classical musicians and the arts. The first concert on Virtual Circle will be broadcast on 8 December 2020.

Virtual Circle, in partnership with eMusic Live, will "not only provide audiences with a ‘concert look and feel’ with engaging interactive features, but also in-platform promotional opportunities for artists". Example content includes live-streamed concerts, delayed broadcast, workshops/masterclasses, interviews, album launches and listening parties, private concerts, geo-located concerts, concerts marathons and digital festivals.

The launch concert will feature the Oslo Philharmonic and their chief conductor and artistic director Klaus Mäkelä in a performance of Jean Sibelius’s Symphony No.1. Mäkelä will give a short introduction to the concert.

The platform is fully customisable for each performance giving artists the opportunity to create a unique setting for audiences with logos and bespoke background settings, as well as ticket bundles to promote merchandise and ‘call-to-action’ buttons to direct audiences to content relevant to the artists.

Speaking about the launch, co-founder and executive chairman of HarrisonParrott Ltd, Jasper Parrott, said: “During these challenging times, we have learnt so much about how to make the most of the difficulties and changes that have been forced upon us by COVID. We are therefore all very excited about the launch of Virtual Circle which is part of a long-term strategic vision to build a digital platform for our artists, for labels, and for our partners in the wider arts world which will present and monetise the best in the digital content. We are committed to ensuring that the content we offer will always be of high quality and it will be carefully curated to ensure innovative and creative performances.”

Other artists set to perform via Virtual Circle include Pierre-Laurent Aimard, Manchester Camerata and Echo Collective.

The launch of Virtual Circle follows the new partnership between Google Arts & Culture and the HarrisonParrott Foundation in October 2020.

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