International Business Festival 2018: first Creative Industries and Culture programme details

The International Business Festival 2018, taking place at the Exhibition Centre Liverpool on the 12–28 June 2018 and a major event during the Liverpool 2018 programme celebrating 10 years since being named European Capital of Culture, has announced the first phase of its programme.

With 12 sectors over 12 days, Monday to Thursday for three weeks, the programme is packed with speakers and panels on the Futures Stage, as well as networking opportunities.

The festival will also include showcases for various sectors, including culture and creative industries. These will take place in the Innovation Hub which will be showcasing the latest innovations intended to create positive changes that improve people’s lives. In partnership with the GREAT Britain campaign, the Department for International Trade, the Department for Business, Energy and Industrial Strategy and Innovate UK, the 2018 Festival is delighted to showcase the very best of UK innovation.                        

The topic and speaker lineup for the last two days for our sector includes these highlights so far:

27 June 2018 – Creative Industries Day (read full programme here)

  • CREATIVE DESTRUCTION: WHY DISRUPTIVE THINKING IS GOOD FOR ALL BUSINESS

Without the gale of creative destruction, business cannot develop and thrive’. Austrian economist Joseph Schumpeter pretty much coined the concept of disruption 100 years ago. So why do so many businesses still find creative thinking a challenge? How genuinely disruptive are the creative industries and what advice can successfully disruptive creative businesses share with those who are failing to really grasp the generally accepted but often confusing notion. This session will delve beyond the buzzword and get to the bottom of the agony and the ecstasy of true creative disruption. An essential and entertaining session for businesses looking to reignite their creative spark.  (Cat Lewis, CEO & Executive Producer, Nine Lives Media)

  • FUTURE WORLD OF WORK: DESIGNING THE WORKPLACE OF TOMORROW

Technological advancements are propelling change in the physical workplace. Office culture and design is becoming more tech savvy, portable, social, and collaborative, from virtual reality projections and 3-D printing, to interactive data-driven design and collaborative workstations. The way we work has fundamentally changed from the hierarchical organizations of just a few years ago, and so have the requirements needed from a workspace. Multinational corporations like Google and Amazon are predictably leading the way, with open, interactive and inspiring spaces taking over rows of desks. What can we learn from this progressive approach? What are the impacts on business performance and what lessons can smaller companies, with smaller budgets, take from these tech giants? Where we work and how the location operates plays a hugely significant role in almost every aspect of business and this enlightening and enterprising session will redefine the workplace of the tomorrow, possibly leading to some redesign and remodelling of your own. 

  • CULTURE AS SOFT POWER

​Increased globalisation, new and emerging markets, changing customer behaviour and innovative ways of creating and accessing content are causing extreme shifts in the consumption of global culture and creativity. This session brings a strong selection of international cultural organisations together to examine a new strategy for exporting culture and creativity, and will consider how the sector can be used as an effective tool for international diplomacy. Is European culture and creativity accessible and prominent enough in the globalized world? Could leaving the EU also herald exciting opportunities international businesses looking to trade with the nation’s creative industries? An indispensable session for creative and cultural businesses and consumers looking to grow, sell and buy better in a post Brexit world.

28 June 2018 – Sport, Culture and Travel Day (read full programme here)

  • BIDDING FOR LEGACY: WHAT THE COMMONWEALTH GAMES CAN DO FOR YOU

Major, multi-sport events catapult their host city into the consciousness of millions of people all over the globe, redefining their brand, repositioning their place in the world and even giving them a whole new lease of life. Glasgow hosted the Commonwealth Games in 2014 and Birmingham has secured them in 2022. This year they will be coming at us live from Australia’s Gold Coast. What can we learn from the past and upcoming performance? Can cities and business strategise now, to snare gold further down the line? Plus PANEL DISCUSSION with Lynne Miles, Associate Director, Arup

  • WOW – WOMEN OF THE WORLD WITH JUDE KELLY

Jude Kelly created the Women of the World Festival eight years ago. Around the world, individuals and communities are insisting on the simple proposition that women and girls must have equal rights and asking the question: why is gender equality taking so long? Southbank Centre's WOW – Women of the World festival is now a global network of festivals which provides a platform for celebrating what has been achieved, and exploring all the ways we can change the world for the better. This ‘in conversation’ with our speaker, to be announced, looks at what’s happening in 2018, and asks is this the year of equal rights? (Jude Kelly CBE, Artistic Director, Southbank Centre) 

  • A VIRTUAL RINGSIDE SEAT? VR, MR AND AR IN CULTURE AND SPORT

If your virtual experience can be as good as the real thing then why bother leaving the house? We talk to some of the people who are using tech to give you a ringside seat from the comfort of your living room, and consider whether the experience would be lost without the real audience there too. We’ll also ask how mixed and augmented reality might enhance spectator participation. (Ben Smith, Chief Executive Officer, Laduma)

Book your tickets here and read more about the programme on the International Business Festival website. You can also find the festival on the Culture Diary here.

*Please note, speakers and sessions may be subject to change

 

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