London Fashion Week goes digital and gender-neutral for 2020

The British Fashion Council (BFC) has announced the next year of London Fashion Week shows will be gender-neutra, starting with a digital-only edition on 12 June 2020.

The digital platform londonfashionweek.co.uk will relaunch for both trade and consumer audiences. It will offer interviews, podcasts, designer diaries, webinars and digital showrooms from designers, creatives, artists and brand partners giving the opportunity for designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products. It will enable collaboration and bring together fashion, culture and technology,

London Fashion Week June 2020 will put storytelling at its heart and give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city.

Caroline Rush CBE, BFC Chief Executive said: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucket-loads. It is what British fashion is known for.”

Image: British Fashion Council x The Trampery

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