New Centre for Immersive Storytelling Launched

New funding has enabled the launch of a centre for immersive storytelling!


Run by the National Film and Television School and Royal Holloway, University of London, the StoryFutures Academy is set to transform the way we captivate audiences.


Is this central to securing the UK’s position at the forefront of the creative revolution?


Let’s find out more about what this centre does and why it’s so special.


What Does the Centre Offer?


The centre promises to make sure the UK creative workforce is the most skilled in the world. It will do this by:


  • Offering cutting-edge training
  • Creating new opportunities in immersive productions
  • Giving screen talent the chance to work in other spaces
  • Supporting co-productions
  • Providing finance for its participants


A Closer Look at Training


A number of different training courses will be provided by the centre, catering to a wide range of different skill levels.


These include:


  • Induction workshops
  • Labs and experiments
  • Bootcamps
  • On-set training
  • Funding


Combined, these courses will help support the rise of augmented and virtual reality, giving creatives the opportunity to tell their stories in new and exciting ways.


Creating Genuine Opportunities for All


The academy aims to support the wide and diverse talent pool in the UK.


There are many great ideas circulating around, but individuals can struggle to get the support they need to bring them to life. The centre aims to change this.


Business opportunities will be accessible to all, with no one excluded due to their income or background, for example.


The centre is dedicated to giving a voice to the full range of British talent, keeping diversity in mind. This approach has been supported by the likes of Sir Lenny Henry.


While there are a number of virtual reality business opportunities out there, this centre is an exciting step toward a more creative future.


How Will This Benefit AR and VR?


Mixed, augmented and virtual reality captivate audiences worldwide. They have the power to change what people feel and experience, altering perceptions of certain situations.


AR and VR are also being deployed in places like shopping malls, creating interactive experiences for users.


From the theatre to the classroom, the way we tell stories is changing thanks to this technology!


However, it’s likely we’ve only scratched the surface of what it can do.


Centres such as the StoryFutures Academy give creatives the chance to discover more uses and applications, creating new experiences for tomorrow’s audiences.


Harnessing the power of AR and VR is both exciting and profitable. The UK is set to lead the way in exploring new discoveries.


How Did Innovate UK Help?


The centre is part of the £33 million Audience of the Future programme, which is part of the government’s Industrial Strategy Challenge Fund.


This aims to help researchers and developers alike find new ways to captivate audiences and tell their stories. It will bring together like-minded people and companies to help propel the UK forward when it comes to creativity.


Keen to find out more? Subscribe to Innovate UK’s YouTube channel for regular updates.

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