35 female music creators and 30 innovative music industry professionals will benefit from Keychange, a new talent development initiative. Creative Europe has granted €200,000 to the project, an ambitious European collaboration promoting the role of women in music.
With its experience of running the Women Make Music Fund in the UK, PRS Foundation will use Keychange to create new international opportunities for performance, collaboration and learning among female artists and innovators. This network will be built with partners across Europe including Tallinn Music Week (Estonia), Reeperbahn Festival (Germany), Iceland Airwaves, BIME (Spain), MusickCentrum/Way out West (Sweden) and The Great Escape (UK). Mutek from Canada is also a partner with more associate partners to be announced.
Activities will include two large meeting of the Keychange network at Tallinn Music Week and BIME in 2018, smaller showcasing and networking groups at other partners' music festivals, a programme of creative labs and online content to inspire new project ideas and ways of working, and a final event at the European Parliament in 2019 to present a "manifesto for change".
Artists and innovators will be selected through a nomination process coordinated by partners and industry colleagues, with the selection panel deciding at Reeperbahn Festival in September 2017.
Vanessa Reed, Chief Executive of PRS Foundation said: “I’m delighted that we’ve succeeded as lead partner in our application to Creative Europe in spite of uncertainties posed by the UK’s decision to leave the European Union. European and international collaboration is essential to the creative and business development of individual artists and the industry as a whole. Keychange’s focus on giving talented women access to international networks and new markets at critical stages in their career will help them realise their potential as future leaders of an industry that is ready for change. I’m proud to be working with such an impressive line-up of festivals and music organisations to realise this ambitious European project which is based on shared values and a joint commitment to shifting the status quo.”