A partnership between sustainable luxury fashion accessory brand Bottletop and Krause Architects and AI Build has begun with the opening of Bottleshop's flagship store on Regent Street in London. Using a 'zero waste design', the store will include an entirely 3D-printed interior made entirely from plastic waste.
The 3D printed store concept is a world-first in retail. The shop is being finished during a two-month exhibition where customers can take away personalised Bottletop bag charms using the up-cycle plastic filament the shop's interior is being made from by Kuku's latest robots; as if taking a piece of the store home.
Bottletop co-founder Oliver Wayman said: “For the first time, visitors to our store will be able to witness the sustainable use of this technology first-hand while shopping the Bottletop collection and learning about the mission of the brand. This is so exciting for us as our customers can watch the transformation of the store, from a clean exhibition space to an up-cycled ecosystem.
“The store will offer an inspiring immersive experience that blends future-facing ecological conscience with time-honoured craftwork, through which our customers can truly learn about BOTTLETOP’s award winning collection and our vision for the future.”
The design vision for the space will be completed by flooring made from up-cycled rubber tyres, a bespoke in-store scent from renowned perfumer Timothy Han, and a series of bespoke playlists from record producer Mario C, the visionary behind Beastie Boys and Björk recordings.
Image of Bottletop clutch bag courtesy of Bottletop.