UK at SXSW 2019 and the British Music Embassy with Abbey Road Red

The UK Government's annual presence at SXSW begins on Friday 8 March with the UK Advertising and Interactive Mission Reception at the British Music Embassy. The reception will include a live performance by blues, folk and indie duo Ferris & Sylvester and synth-led electro-pop band FEMME.

On Saturday 9 March, the Department for International Trade (DIT) will partner with Promote UK and the Institute of Practitioners in Advertising for a first-ever creative agency takeover of the British Music Embassy at SXSW. The programme for 'Trust is the New Currency – A Creative Agency takeover of the British Music Embassy' programme will be available soon. The event is free and open to all.

The central programme of activity for Government will be at the trade show stand (#315) at the Austin convention Centre from Sunday 10 March to Wednesday 13 March. The stand will have a selection of UK companies at the cutting edge of their craft, you can meet them and immerse yourself in unique 4D projections, bring augmented reality toys to life, experience music that listens to *you*, gain insight into neuroscience and its application in content, advertising campaigns and so much more!

The world-famous Abbey Road will also be bringing their 'music incubator' Abbey Road Red to the trade stand on 10–13 March, as well as conducting three inspirational panels on the future of music tech at the British Music Embassy on 12 March. Representatives from Abbey Road Red will be on hand at the trade stand to discuss advances in music tech and future trends. They will be bringing music tech companies Scored, Humtap, Vochlea, Almusic, COTODAMA, Broomx, and more.

Companies also attending the trade show stand include:

  • AmazeRealise
  • BBH
  • Big Sync Music
  • Bristol Media
  • City Web Consultants
  • Click n Clear
  • Croud
  • Crowd
  • Draw & Code
  • Foresight Factory
  • Framestore
  • Good-Loop
  • Happy Finish
  • HeyHuman
  • Igloo Vision
  • Imagination
  • IPA
  • Iris Worldwide
  • Kainos
  • Karmerama
  • Marmalade on Toast
  • Meyouandus Ltd
  • MishiPay
  • MXX
  • NumberEight
  • Passion Pictures
  • PugPig
  • Sagittarius Marketing
  • Seymourpowell
  • System1 Research
  • WAA Chosen


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