Uploading events and stories to the Culture Diary

We want to make the Culture Diary experience as easy and trouble-free as we can. Please follow these steps to upload your content and make the best use of the functions available to you. You must log in before attempting any content upload.


  1. Go to 'Events' in the top bar and click 'Add'
  2. Decide if you're making a 'tour event' or a single event. 'Tour events' have multiple 'single events' connected to it so users can see all dates on a particular tour at a glance and share individual dates from the tour. Go to Creating a Tour Event below on how to do this.
  3. Fill in all fields in the 'event detail' tab
  • Name – include a city or venue or other identifier in the title as lots of events with the same name can make finding the right one tricky
  • Description – you can copy and paste the description text into the field
  • Dates – from and to, include a start and end time
  • Address – this is for the venue or location of the event; make sure to change the country in the address if touring abroad
  • Tags – these are chosen from a list, so choose the ones that are most relevant to your event for easy searching
  • Format – choose either 'industry only', 'press', 'private' or 'public'; note that only events that are both 'confirmed' and 'public' can be seen by users who aren't logged in
  • Status – choose either 'pencilled' or confirmed'; note that only events that are both 'confirmed' and 'public' can be seen by users who aren't logged in. Please also remember to change your event status to 'confirmed' or edit/remove when you're ready
  • Country – the country in address relates only to the venue, and this option tells the website, and event search, where the event takes place
  • Nations and Regions – mandatory for United Kingdom only; the option is removed if any other country is chosen

Click 'Publish' at the end and your event will be visible instantly!

Freelancers must also choose a 'lead partner', under the 'Partners' tab, for the event before publishing. See below for more information.

Make the most of your event!

Though not mandatory, these actions are highly recommended for every event you upload. We cannot feature and promote events without images.

  1. Add an image under 'Media & Links' – this will appear on the event listing and page, and will be featured on the front page if chosen.
  2. Add links – website, social media links and hashtag, and a ticket title (ie. Book Tickets) and URL.
  3. Edit info under 'Partners' – if you are part of an organisation, events will automatically name the organisation as the 'lead partner'. As a freelancer, you will need to enter this. If your lead organisation does not appear in the autofill, you will need to ask a member of that organisation to register so that we can create the organisation on the website. You may also add supporting partners (same rule applies if they do not appear), and artists.
  4. Add more images and video on the 'Gallery & Video' tab – really highlight your event!

Creating a Tour Event

  1. Go to 'Events' in the top bar and click 'Add'; enter an event name and make sure to name the tour (eg. European Tour 2018)
  2. Add a description – make it generally applicable to the whole tour and you won't have to tweak it for the individual events
  3. Input the from and to dates for the entire run of the tour – you will add individual dates for each of the separate locations on the tour after
  4. Check the 'Is This A Tour?' box – this makes it a 'Tour Event' – and choose either 'UK' or 'International'
  5. Add each of the venue addresses – click 'Add Another Item' to add another address
  6. Fill in the rest of the information and add images as normal
  7. If it's an international tour, choose any key country just under status and before the publish button
  8. Click 'Publish' and follow the next instructions below.

Creating individual events for a Tour

  1. On the tour event you've just published, click 'Duplicate' in the top left-hand corner – this creates a 'clone' of the 'tour event'
  2. Edit the name to include the location of this date of the tour
  3. Edit the dates for this date of the tour
  4. Uncheck 'Is This A Tour?' and click on the 'Is This Event Part of a Tour?' drop-down menu. Scroll until you find your original 'tour event' and click it.
  5. Remove all addresses except the relevant one for this tour date
  6. Change 'Nations & Regions' if necessary and the tour is in the UK, or choose a country if the tour date is in a different one
  7. Click 'Publish'.

This tour date will now appear under the original 'tour event'. Go back to the individual tour date you have just made and repeat these steps until the whole tour is published. When you're finished, anyone can share the main 'tour event' as a link, and will be able to see all the dates as separate events in one place. 


In addition to the events, you can also add an announcement or story in our ‘Stories’ section which can be a press release, a success story, advice to the sector, a blog post, or anything else you would like to tell the culture sector!

  1. Go to 'Stories' in the top bar then click 'Create'
  2. Write or copy and paste text – if you're writing a story from scratch, we recommend writing it in a document first and pasting it into the window so you don't accidentally lose your precious words.
  3. Add an image – this is your story banner image. Ideal dimensions are w 960 x h 300. If it is larger it will be auto-cropped. If it smaller, it will be stretched to fit the size. You must also upload a 'Front Image', which requires different dimensions (w 565 x h 300), in case the story is featured on the front pages.
  4. Optional: add any website URLs or YouTube page links, upload an attachment, choose from the story tags and related stories - simply type into the field to bring up stories with those keywords in the titles.
  5. Optional: upload more images for the image gallery and add a video URL to display your video content within the story.
  6. Click 'Publish' at the end.
  • If you're writing a story from scratch, we recommend doing it in a Word doc first and pasting it into the window.
  • If you want clean formatting, you should ‘disable rich text’ first, pasted in the text and then either use


    tags to denote paragraphs beginning and ending or switch back to rich text (‘enable rich text’) and space it out manually that way.

And once your content is up, feel free to share the link on social media too.

​If you have any questions about adding content or getting the most out of your uploading, email info@theculturediary.com or brad.barrett@culture.gov.uk.




Back to stories

About the Author