VisitBritain is aiming to attract inbound tourism from the US with a video and editorial content partnership with the Matador Network.
Started last month, Matador has published a combination of beautiful videos and articles written about itineraries for the UK. Itineraries include The Big Smoke, Great British City Hop, Royal Britain, Scottish Highlands By Rail, Gourmet Britain, Welsh Escape and Outdoor Adventure. The intention is to encourage "buzzseekers" to visit and take advantage of the huge cultural, heritage and outdoor experiences unique to the UK.
Read the itineraries and watch the videos at the URL below.