VisitBritain's annual travel trade event for the tourism industry now in its fifth year, opens 8–10 May 2019.
VisitBritain is gearing up to host its annual flagship travel trade event to sell destination Britain to the world.
ExploreGB takes place in Harrogate, Yorkshire where more than 250 international travel buyers from 31 countries will do business with more than 320 tourism suppliers.
Representatives from the UK’s largest and most valuable inbound visitor markets including Australia, France, Germany and the US will attend, and from its high-spending markets including China as well as Brazil, Canada, the Gulf Cooperation Council markets and India.
“ExploreGB is an extremely valuable business tool, giving UK travel suppliers and destinations the chance to get their products in front of hundreds of top global buyers, forge international business connections and ultimately inspire more visitors to book a trip to the UK.”
Buyers and international journalists will also get to experience tourism products and services first-hand with pre-and-post event educational trips to destinations across the UK.
There will also be seminars on innovations in tourism, the latest in British food and drink products, and networking events.
VisitBritain will promote new tourism products via its refreshed 'I Travel For' campaign. Part of the UK Government’s global GREAT Britain campaign, 'I Travel For…' promotes unexpected experiences and less-explored destinations alongside Britain’s globally renowned and iconic landmarks and attractions.
VisitBritain Chief Executive Sally Balcombe said: “As we countdown to our flagship annual trade event ExploreGB we are delighted to be bringing international travel buyers to Harrogate and Yorkshire, a fantastic base to promote the quality of our tourism offer and visitor experiences. Delegates from across the world will be left in no doubt as to the great facilities and products on offer to tourists and businesses alike.