‘Fail to prepare, prepare to fail’ speaks loudly in the world of international business.
2016 is all about Culture is GREAT for VisitBritain’s next major marketing campaign and a key theme will be Curious Minds.
Did you know? 60% of the adult population, aged 15+, of urban China are in the market for culture. That’s 363,300,000 people.
1. 2015 is the year of UK and Mexico.
2. Mexico is currently the 10th largest economy in the world.
3. Mexicans travel to experience new culture, nature and education.